Tuesday, December 3, 2013

Opening paragraphs.........................

International Business Machines Corporation lore says that, in the early 1960's, CEO Tom Watson Jr. summoned to headquarters an executive who was responsible for a venture that lost $10 million.  Watson, whose fierce temper was legendary, asked the man if he knew why he'd been called in.  The man said he assumed he was being fired.  Watson responded:  "Fired?  Hell, I just spent $10 million educating you.  I just want to be sure you learned the right lessons."
-Paul B. Carroll and Chunka Mui,  from the introduction to: Billion Dollar Lessons:  What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years

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