Friday, December 21, 2018
If you doubt the truth of this...................
......ask an adult family member what they want for Christmas:
What do people want?
If you ask them, you probably won't find what you're looking for. You certainly won't find a breakthrough. It's our job to watch people, figure out what they dream of, and then create a transaction that can deliver that feeling.
-Seth Godin, as extracted from This Is Marketing: You Can't Be Seen Until You Learn To See