This brings us to my third aim, which is to reveal what's unique about the success of givers. Let me be clear that givers, takers, and matchers all can—and do—achieve success. But there is something distinctive that happens when givers succeed: it spreads and cascades. When takers win, there is usually someone else who loses. Research shows that people tend to envy successful takers and look for ways to knock them down a notch. In contrast, when givers like David Hornik win, people are rooting for them and supporting them, rather than gunning for them. Givers succeed in a way that creates a ripple effect, enhancing the success of people around them. You'll see that the difference lies in how giver success creates value, instead of just claiming it.
-Adam Grant, Give and Take: Why Helping Others Drives Our Success
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