This is the essence of great art. We make it for no other purpose than creating our version of the beautiful, bringing all of ourself to every project, whatever its parameters and constraints. Consider it an offering, a devotional act. We do best, as we see the best—with our own taste. No one else's. . . .
With the objective of simply doing great work, a ripple effect occurs. A bar is set for everything you do, which may not only life your work to new heights, but raise the vibration of your entire life. It may even inspire others to do their best work. Greatness begets greatness. It's infectious.
-Rick Rubin, The Creative Act: A Way of Being