Cuttlefish...............................

"The great enemy of clear language is insincerity.  When there is a gap between one's real and one's declared aims, one turns, as it were, instinctively to long words and exhausted idioms, like a cuttlefish squirting out ink."
-George Orwell

(Ed. Note:  If faithful readers find this quote familiar, it may be because of this previous post)