Friday, January 24, 2014

Fifty years ago...................................

CBS executive vice president James T. Aubrey, Jr., who on May 9, 1963, warned the network's affiliates the high cost of rights for professional sports could price them off television, nevertheless in January 1964 agreed to pay $28.2 million to air the games of the National Football League for two years, seventeen games each season. "We know how much these games mean to the viewing audience, our affiliated stations, and the nation's advertisers," Aubrey told The New York Times.

Just to put some context to that, Tom Brady's 2013 contract with the New England Patriots significantly exceeded CBS's price tag for broadcasting rights for the 1965 and 1966 NFL seasons.  Many things have changed since 1964.

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