When Vivek Ranadive decided to coach his daughter Anjali's basketball team, he settled on two principles. The first was that he would never raise his voice. This was the National Junior Basketball - the Little League of basketball. The team was made up mostly of twelve-year olds, and twelve-year olds, he knew from experience, did not respond well to shouting. He would conduct business on the basketball court, he decided, the same way he conducted business at his software firm. He would speak calmly and softly, and he would persuade the girls of the wisdom of his approach with appeals to reason and common sense.
-Malcolm Gladwell, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants
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