Needing a brand-aid........................

"In Western societies particularly, respect for traditional voices of authority - from priests to political leaders - has eroded.  So has their faith in brands.  Havas Media, a big marketing agency, says trust in them has been declining for three decades.  Last August it published the latest in a series of worldwide surveys, in which 134,000 consumers in 23 countries were asked what they thought of 700 brands.  A majority of those taking part would not care if 73% of them vanished.  In Europe and America 92% would not be missed."
-Schumpeter, as excerpted from this article in The Economist