Execution.......................................

Bob Lefsetz is not a big fan of the "ideas guy."  17 reasons why are here.  Cherry-picked examples here:

1. Ideas are a dime a dozen, execution is everything.

6. Success is hard work and very few want to do the heavy lifting. Because it’s boring, because it’s challenging, because no one is paying attention, because it might not pay off in the long run anyway.

7. Too many people want others to do the work. They revel in their seats as they pontificate about the great things that can be achieved with their ideas. Why don’t they just make the effort themselves? Because they don’t have the desire. That’s the secret of life, we all follow our desires, our passions, and a mediocre idea with incredible follow-through by someone who cares about it trumps a great idea with lame execution every day of the week.

12. Opportunities are abundant, but most people are afraid to do the work.

14. What separates winners from losers is whether they’re willing to get their hands dirty. Behind every overnight success is a ton of unseen work.