Thursday, September 29, 2016

Making experiences...........Part 1

The only things that are increasing in cost while everything else heads to zero are human experiences - which cannot be copied.  Everything else becomes commoditized and filterable.
     The value of experience is rising.  Luxury entertainment is increasing 6.5 percent annually.  Spending at restaurants and bars increased 9 percent in 2015 alone.  The price of the average concert ticket has increased by nearly 400 percent from 1981 to 2014. ... These are not commodities.  They are experiences.  We give them our precious, scarce, fully unalloyed attention.  To the creators of these experiences, our attention is worth a lot.  Not coincidentally, humans excel at creating and consuming experiences.  That's where we'll spend our money (because they won't be free) and that's where we'll make our money.  We'll use technology to produce commodities, and we'll make experiences in order to avoid becoming a commodity ourselves.

-Kevin Kelly,  The Inevitable:  Understanding The 12 Technological Forces That Will Shape Our Future

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