It’s the promises we make, the work we do, the people we connect with, the folks we lead, the hard decisions we make, our values, our ability change the status quo…that’s all marketing."
"Just about everyone is selling a good or a service, whether they realize it or not. And right or wrong, people are susceptible to a good story or narrative. So if you’re like me and weren’t born to always be closing, this is something you have to work on."
-Ben Carlson, as pulled from this blog post