Sunday, February 19, 2017

Seeking common ground..............


.................................................................wherever you can find it:

In November, Amazon released a video ad portraying a pair of aging friends—a priest and an imam—laughing, hugging, and then ordering the same knee braces for each other. It is a sensitive and moving vignette, portraying Amazon as a connector of cultures, the kind of compassionate business it has not always been given credit for being. The ad arrived just two weeks after Donald Trump was elected president, so I ask Bezos what the company’s role might be in bridging the divides that exist in the U.S. After all, he bankrolls the Washington Post, which went after Trump aggressively during the presidential campaign (and was an early and influential opponent of Trump's immigration ban). His answer is almost laughably narrow. "Well, I’ll tell you one way that I don’t think anybody is divided," Bezos replies. "Everybody wants fast delivery. Low prices. I’m serious about this. Our job is to provide a great customer experience, and that is something that is universally desired all over the world."

-as culled from this Fast Company essay on Bezos and Amazon

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