Don't drop the curtain...................

.........................................on bricks and mortar retail quite yet.   Balanced story here.  Excerpt here:

 "A report by retailer researcher bazaarvoice found that shoppers who interact with a retailer via multiple channels, such as through a mobile device and by visiting an actual store, spent 18-36% more than those who dealt with just one channel, no matter what that was—leading us to believe there is a place for both. And, judging by the coffee situation and other trends we are seeing in the marketplace, experience is becoming a more important part of the shopping situation."

via