The Question:
The future is radically uncertain. It is not just that we don’t know what will happen; we don’t even know the kind of things that will happen. How do we cope with such radical uncertainty? Not by listening to the gurus who demonstrate by their certainty that they know nothing.
The Answer:
He wanted to create great products that benefited consumers, and he did. That is the real purpose of business, and if we remember it well we will achieve the sustainable prosperity we all seek.
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