Culture, as mirrored in advertising..........

     English has evolved over the past century because of mass media and advertising, but the shadowy literary establishment in the United States, in and outside academe, has failed to adjust.  From the start, like Andy Warhol (another product of an immigrant family in an isolated Northeastern industrial town), I recognized commercial popular culture as the authentic native voice of America.  Burned into my memory, for example, is a late-1950s TV commercial for M & M's chocolate candies.  A sultry cartoon peanut, sunbathing on a chaise lounge, said in a twanging Southern drawl:  "I'm an M & M peanut/Toasted to to a golden brown/Dipped in creamy milk chocolate/And covered in a thin candy shell!"  Illustrating each line, she prettily dove into a swimming pool of melted chocolate and popped out on the other side to strike a pose and be instantly toweled in her monogrammed candy wrap.  I felt then, and still do, the the M & M peanut's jingle was a vivacious poem and that the creative team who produced that ad were folk artists, anonymous as the artisans of medieval cathedrals.

-Camille Paglia,  Break Blow Burn:  Camille Paglia Reads Forty-Three Of The World's Best Poems

Couldn't find the exact advertisement she was talking about on YouTube.  This compilation might serve notice though that the M & M creative team are indeed folk artists.  Enjoy: