Mimetic desire..........................

     One of the most profound intellectual influences on Peter Thiel is a French thinker named René Girard, whom he met while at Stanford and whose funeral he would eventually speak at in 2015.  Girard's theory of mimetic desire holds that people have no idea what they want, or what they value, so they are drawn to what other people want.  They want what other people have.  They covet.  It's this, Girard says, that is the source of almost all the conflict in the world.  

-Ryan Holiday, Conspiracy:  A True Story of Power, Sex, and a Billionaire's Secret Plot To Destroy a Media Empire