the leader's job.........................

 Two equally skilled chess players sit waiting for the game to begin—which one has the advantage?  Two identical armies meet on a featureless plain—which one has the advantage?  The answers to these questions is "neither," because advantage is rooted in differences—in the asymmetries among rivals.  In real rivalry, there are an uncountable number of asymmetries.  It is the leader's job to identify which asymmetries are critical—which can be turned into important advantages.

-Richard P. Rumelt, Good Strategy Bad Strategy:  The Difference and Why It Matters