Today, we are offered a bewildering variety of tools and concepts to aid in analysis and the construction of strategies. Each of these tools envisions the challenge slightly differently. For some it is identifying important trends; for others it is erecting barriers to imitation. Yet, there is a more fundamental challenge common to all contexts. That is the challenge of working around one's own cognitive limitations and biases—one's own myopia. Our own myopia is the obstacle common to all strategic situations.
Being strategic is being less myopic—less shortsighted—than others.
-Richard P. Rumelt, Good Strategy Bad Strategy: The Difference and Why It Matters
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