Monday, March 20, 2023


       Trust does not emerge simply because a seller made a rational case why the customer should buy a product or service, or because an executive promises change. Trust is not a checklist.  Fulfilling all your responsibilities does not create trust.  Trust is a feeling, not a rational experience.  We trust some people and companies even when things go wrong, and we don't trust others even though everything might have gone exactly as it should have.  A completed checklist does not guarantee trust.  Trust begins to emerge when we have a sense that another person or organization is driven by things other than their own gain.

-Simon Sinek, Start With Why: How Great Leaders Inspire Everyone To Take Action

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