There’s no need to sign up for the endless uphill battle of marketing against a positive trend. Sell something you believe in, to people who are eager to believe in it as well.
You’ll do your best work on behalf of an audience and a cause that deserves it, appreciates it and applauds it. If it’s just a job, you’ve sacrificed your best energy for a paycheck.
Pick your client, pick your future.
-Seth Godin, from here
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