As blogger Tim Urban describes it, your brain gets hijacked by an instant gratification monkey, who picks what's easy and fun over the hard work that needs to be done. . . .
Many people associate procrastination with laziness. But psychologists find that procrastination is not a time management problem—it's an emotional management problem. When you procrastinate, you're not avoiding effort. You're avoiding the unpleasant feelings that the activity stirs up. Sooner or later, though, you realize that you're also avoiding getting where you want to go.
-Adam Grant, Hidden Potential: The Science of Achieving Greater Things
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