. . . a playful attitude is fundamental to creative thinking. I'll bet that you generate most of your new ideas when you're playing in your mental playground. You give yourself license to try different approaches without fear of penalty. Your defenses are down, and your likely to have little concern with the rules or being wrong. You try one thing, and then another—often not getting anywhere. You ask "what if" and "why not," put things is different contexts, and look at them backwards. Eventually, you may come up with a worthwhile idea.
-Roger von Oech, A Whack on the Side of the Head
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