. . . in the quest for ideas, the entrepreneur should not overly obsess with the new. That we tend to venerate the original without always penetrating the notion of originality. Sometimes, if not frequently, the best idea is a refinement of something that already exists or a recombination of parts that no one else has thought to assemble. And success comes so often in the remorseless perfection of execution.
-Albert Read, The Imagination Muscle
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