Becoming an entrepreneur and starting a business completely changed my life. Almost everything I had believed about business was proven wrong. The most important thing I learned in my first year at Safer Way was that business isn't based on exploitations or coercion at all. Instead, I discovered that business is based on cooperation and voluntary exchange. People trad voluntarily for mutual gain. No one is forced to trade with a business. Customers have competitive alternatives in the marketplace, team members have competitive alternatives for their labor, investors have numerous alternatives to invest their capital, and suppliers have plenty of alternative customers for their products and services. Investors, labor, management, suppliers—they all need to cooperate to create value for customers. If they do, the joint value created is divided fairly among the creators of value through competitive market processes based approximately on the overall contribution each stakeholder makes. In other words, business is not a zero-sum game with a winner and loser. It is a win, win, win, win game—and I really like that.
-John Mackey and Raj Sisodia, Conscious Capitalism: Liberating the Heroic Spirit of Business
Posts
No comments:
Post a Comment