seen and valued......................

  

So whether you're in retail, finance, real estate, education, health care, computer services, transportation, or communications, you have an incredible opportunity to be just as intentional and creative—as unreasonable—about pursuing hospitality as you are about every other aspect of your business.  Because whether a company has made the choice to put their team and their customers at the center of every decision will be what separates the great ones from the pack.

     Unfortunately, these skills have never been less valued than they are in our current hyperrational, hyperefficient work culture.  We are in the middle of a digital transformation.  That transformation has enhanced many aspects of our live, but too many companies have left the human behind.  They've been so focused on products, they've forgotten about people.  And while it may be impossible to quantify in financial terms the impact of making someone feel good, don't think for a second that it doesn't matter.  In fact, it matters more.

     The answer is simple, if not easy: create a culture of hospitality.  Which means addressing questions I've spent my career asking: How do you make the people who work for you and the people you serve feel seen and valued?  How do you give them a sense of belonging?  How do you make them feel part of something bigger than themselves?  How do you make them feel welcome?

-Will Guidara, Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect