"I reach out to pull Libby over the top of the really steep hill in
our back woods. I reach out my arm and grab hold of hers,
then pull her over the top and we continue our peaceful walk.
I reach out to get something to eat from the cupboard. I reach
out to grab a beer from the refrigerator. But I'll not be reaching
out to clients, employees, coworkers, friends, acquaintances or
anyone else again. . .ever."
Michael offers clear and common sense language:
"I need time to think."
"I need to see that in writing."
"Can you boil that down to a one-page memo?"
"Are we making this harder than need be?"
"What are the deadlines?"
"What's really going on here?"
"Is this a battle we should be fighting?"
The Deliberateink blog where "every word means business"
rails against business jargon. The video is instructive.
"Don't holistically enable cross-media e-business, or
dynamically incubate long-term high-impact models.
Instead, try making sense."
Posts
No comments:
Post a Comment