Even back in 1964..........................

......................................................the New York Times was motivating people in unexpected ways:

     The press relished Bobby's guessing game, and since May it had been parsing every sign that he'd jump in and every hint that he wouldn't.  A strong vote in favor came from President Johnson, who delighted in the prospect of Bobby focusing on an office other than his own, ideally in a place that required a moving van to get to.  But The New York Times weighed in against such a bid, editorializing in mid-May that "there is nothing illegal about the possible nomination of Robert F. Kennedy of Massachusetts as Senator from New York, but there is plenty that is cynical about it. ...If he became a candidate, he would merely be choosing New York as a convenient launching-pad for the political ambitions of himself and others."  That tongue-lashing from a broadsheet he saw as anti-Catholic and anti-Kennedy made Bobby want to run even more.

-Larry Tye,  Bobby Kennedy:  Making of a Liberal Icon