And Scott continues.............................

       Compare Trump's skit with Hillary Clinton's appearance on Saturday Night Live. She approved a skit in which she played a bartender named Val who was serving a drunken Hillary Clinton who was played by one of the SNL cast. The visual we got from that was that Clinton loved alcohol - maybe too much. That is just about the worse image you could present for a presidential candidate. And it is doubly bad because of the power of contrast. Trump was a rare nondrinking candidate for president. He was competing for a job that required sobriety at all hours of the day. And thanks to SNL, he was competing against the image of a drunk. 
       After seeing how both candidates handled their SNL choices, my opinion of Trump's chances was set in concrete. Barring any surprises (and there were plenty to come), this was not going to be a fair fight. To me it looked like a massacre in the making. 
       In political terms, and looking back at the SNL skit, if you are helping people think of you as president of the United States while your competitor is self-branding as a barfly, you are right where you want to be. 

 -Scott Adams, Win Bigly: Persuasion In A World Where Facts Don't Matter