Appeal.................................

     It was a classic Rooseveltian opening in its complementary positives and negatives, its appeal to every social order, its biblical reference and earthy proverb.  Honest industrialists, the churchgoing middle class, the rural poor—all were reassured that the President had their particular interests at heart.
     Human law, he went on, encouraged moneymaking, but natural law prevented equal gain.  If wealthy men abused their good fortune, or the needy sought to penalize them, both groups would be buried "in the crash of the common disaster."  General progress depended on benevolence at every level of society, . . . 

-Edmund Morris,  Theodore Rex