Rewards and risks...............

History shows that the way innovators make ideas into practical and affordable products or processes is trial and error. Edison understood that, as does Jeff Bezos, who made plenty of mistakes on his way to huge success. Says Bezos: ‘Our success at Amazon is a function of how many experiments we do per year, per month, per week.’ Among Silicon Valley’s best features is a forgiveness of going bust at least once. Capital there is patient and takes risks.

-Matt Ridley. as culled from this essay on unleashing trial and error, serendipity, speed, and innovation