When you're faced with a tough decision, which do you go with: your head or your heart?
If you chose either one, I'm sorry to say that you missed the point of this rule. Nowhere is it more important than in decision making to embrace the power of the both/and point of view.
Rather than head versus heart, how about using an empathetic head? Or a logical heart?
It takes practice to see the world this way. But one of the skills that defines an entrepreneur and an innovator is the capacity to generate new lines of sight. That means cracking problems open along a new dimension. It means rejecting old either/or choices and finding new both/and syntheses. You learn to do that when you operate on the diagonal. You learn to slice a problem along a new line and then recombine its elements in a fresh way.
-Alan Webber, Rules of Thumb: 52 Truths for Winning at Business Without losing Your Self
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