. . . the liberationist ethic of what is sometimes called "the 1968 generation" perhaps paved the way for our increasing dependence. We're primed to respond to any invocation of the aesthetics of individuality. The rhetoric of freedom pleases our ears. The simulacrum of independent thought and action that goes by the name of "creativity" trips easily off the tongues of spokespeople for the corporate counterculture, and if we're not paying attention such usage might influence our career plans. The term invokes our powerful tendency to narcissism, and in doing so greases the skids into work that is not what we had hoped.
-Matthew B. Crawford, Shop Class as Soul Craft: An Inquiry Into the Value of Work
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