Clarity....................................

...............in writing, from the Angry Sub-Editor blog:

"In truth, clarity is the only thing that matters. Break every rule you like, but the only important thing is that you make your meaning clear. Don't hide your meaning in cliché or jargon. Say what you want to say. Don't pretend to say something and then hide it. If it's worth saying, then say it clearly. If you don't want to say it, just leave it unsaid."

Full post is here.  Thanks Andrew