The Art of Persuasion.................

In case you are wondering how Donald Trump is kicking Jeb Bush's ass,   why it is not even a contest, Scott "Dilbert"  Adams has the story.  Full explanation is here.  Longish excerpt to help you see his point is here:

Now review Trump’s empty sentence: We need to take America back.

From whom? Notice the intentional lack of detail? In this case, the lack of detail is the powerful part of the sentence.

The media’s political filter automatically goes to immigration, and that interpretation is probably somewhat right. The problem is that it is only 10% of the explanation. The other 90% is what is happening in voters’ heads when they get an open-ended suggestion that someone has somehow stolen the country. 

Who did this awful thing???

Is it the top one-percenters who stole all the country’s money?

Is it the liberals?

Is it the politically-correct people?

Is it the immigrants who are taking jobs?

Is it the wrong-headed people in general?

Is it the minorities? The women?

Is it just our reputation in the world that we lost?

Was it our former greatness we lost?

See how the open-ended suggestion works? Every voter is free to fill in the topic of their own greatest fear. Your brain is a movie that creates your personal history, and when the movie finds a gap, your imagination fills it in. It happens automatically and bypasses rational thought. As with the salesperson who has already made the sale, Trump says nothing you can dislike while giving you the freedom to fill in the blanks in the way that influences you the most.

In other words, Trump’s sentence “We need to take America back” invites you to hypnotize yourself to finish the thought. And you do.

Those who scoff at Trump's capacity for persuasion might benefit from reviewing this Amazon page.  Love him or hate him, the man has some skills.

thanks Dennis