Taken together, these studies suggest an unnervingly plausible two-part engine of polarisation: first, given the choice, we seek out other people like us. Then, being surrounded by people like us makes us more extreme in our views and more confident that those views are correct.
Our current information ecosystem offers us more choice than ever. Alongside social media we can pick and choose from websites, podcasts and YouTube channels to reflect any interest, geography and ideology. And how do we use that choice? Generally, by seeking out people who share our views, broadcasters who seem to “get” us and, often, by avoiding news altogether.
I am wary of blaming social media for all our ills. It can be a great source of support and information, particularly for people in an unusual situation: anything from having a disability to a minority sexual orientation to a niche hobby. There is a real benefit to being able to reach out and find like-minded people.
Yet we must acknowledge the risk that we are self-selecting into echo chambers. Social media algorithms may be giving us a push, recommending content to us that drives “engagement”, the most surprising, outrageous and often toxic material. But we shouldn’t blame algorithms steering us away from serious and thoughtful exposure to different points of view. We are quite capable of choosing that for ourselves.
Our current information ecosystem offers us more choice than ever. Alongside social media we can pick and choose from websites, podcasts and YouTube channels to reflect any interest, geography and ideology. And how do we use that choice? Generally, by seeking out people who share our views, broadcasters who seem to “get” us and, often, by avoiding news altogether.
I am wary of blaming social media for all our ills. It can be a great source of support and information, particularly for people in an unusual situation: anything from having a disability to a minority sexual orientation to a niche hobby. There is a real benefit to being able to reach out and find like-minded people.
Yet we must acknowledge the risk that we are self-selecting into echo chambers. Social media algorithms may be giving us a push, recommending content to us that drives “engagement”, the most surprising, outrageous and often toxic material. But we shouldn’t blame algorithms steering us away from serious and thoughtful exposure to different points of view. We are quite capable of choosing that for ourselves.
-Tim Harford, from here
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