Thursday, April 19, 2012


"No plan of operations extends with certainty beyond the first 
encounter with the enemy's main strength"
-Helmuth Karl Bernhard Graf von Moltke

"A good plan today is better than a perfect plan tomorrow."
- George S. Patton Jr

"The general who wins a battle makes many calculations in his 
temple before the battle is fought. The general who loses a 
battle makes but few calculations beforehand. Thus do many 
calculations lead to victory, and few calculations to defeat: 
how much more no calculation at all!   It is by attention to this 
point that I can foresee who is likely to win or lose."
-Sun Tzu, the Art of War

For those of us who tend to "wing it" when meeting with clients 
and prospects, Cultural Offering suggests there is a better way. 
Step One: take some time to think things through.  
Step Two:  make a plan. 
Step Three:  listen.  
Step Four: engage.  
Kurt's full post is here.

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