encounter with the enemy's main strength"
-Helmuth Karl Bernhard Graf von Moltke
"A good plan today is better than a perfect plan tomorrow."
- George S. Patton Jr
"The general who wins a battle makes many calculations in his
temple before the battle is fought. The general who loses a
battle makes but few calculations beforehand. Thus do many
calculations lead to victory, and few calculations to defeat:
how much more no calculation at all! It is by attention to this
point that I can foresee who is likely to win or lose."
-Sun Tzu, the Art of War
For those of us who tend to "wing it" when meeting with clients
and prospects, Cultural Offering suggests there is a better way.
Step One: take some time to think things through.
Step Two: make a plan.
Step Three: listen.
Step Four: engage.
Kurt's full post is here.