"Over three generations, this has led to the changes in France's habits of consumption and the steep declines in the volume of wine that is drunk."
They fear that time-honoured French values - conviviality, tradition and appreciation of the good things in life - are on the way out. Taking their place is a utilitarian, "hygieno-moralistic" new order, cynically purveyed by an alliance of politics, media and global business.
Full sorry story is here, noting that drinkage of soda pop is growing.
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