Habits are powerful, but delicate. They can emerge outside our consciousness, or can be deliberately designed. They often occur without our permission, but can be reshaped by fiddling with their parts. They shape out lives far more than we realize - they are so strong, in fact, that they cause our brains to cling to them at the exclusion of all else, including common sense.
-Charles Duhigg, The Power of Habit: Why We Do What We Do in Life and Business
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