Sunday, March 1, 2020

dead media walking................


     The technological change that broke the news business was our ability to measure audience reaction to every headline and every variation of every story.  Once you can reliably measure the income potential of different approaches to the news, people who manage the news have to do what works best for profitability or else they are abandoning their responsibilities to shareholders.  On top of that, executive compensation is determined by profit performance.  From the moment technology allowed us to know which kinds of content influenced viewership the most, the old business model of the news industry was dead media walking.  From that point through today, the business model of the press changed from presenting information to manipulating brains.

-Scott Adams, Loserthink:  How Untrained Brains Are Ruining America

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