The cornerstone of the company's culture was a philosophy Danny called Enlightened Hospitality, which upended traditional hierarchies by prioritizing the people who worked there over everything else, including the guests and investors. This didn't mean the customer suffered; in fact, the opposite. Danny's big idea was to hire great people, treat them well, and invest deeply into their personal and professional growth, and they would take great care of the customers—which is exactly what they did.
-Will Guidara, Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
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