If you find yourself wondering how no one has thought of this before, that’s a warning sign. Chances are, there’s a quiet graveyard of leaders who learned something expensive that you haven’t yet uncovered. Go talk to them.
I’m pro-innovation. I believe in big ideas. But I’m skeptical of shiny ones—too clean, too theoretical, too detached from human realities. The best strategies are forged in constraint, humility, and patience. They’re honest about how many variables they’re trying to solve at once.
-Mike Sharrow, from here
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