It's no secret............................

 

Let me tell you the secret to investing.  

     There is no secret.

Sorry to break it to you, but there is no Holy Grail that guarantees overnight riches in the markets.  There's no confidential stock-picking scheme that will give you all of the upside with none of the downside. . . .

It has to be this way because risk and reward are attached at the hip.  If you want to earn a return on your capital, you must accept risk in some form.  One of the few iron laws of investing is there is no free lunch.

Ben Carlson, from his introduction to Risk & Reward