"When asked how he would spend his time if he was given an hour to solve a thorny problem, (Einstein) said he'd spend 55 minutes defining the problem and alternatives and 5 minutes solving it. Which is exactly opposite of what the vast majority of executives today would do."
Here Seth Godin, the High Priest of "Ship It," reinforces the notion that doing the hard work of thinking in the beginning front pays huge benefits at the end:
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