One Saturday morning, Groucho Marx was walking by St. Patrick's Cathedral in New York when he saw a bride stepping out of a limousine, her train floating gently behind her in the wind. As he strode past her in that chickenlike lope of his, he twitched his cigar for emphasis and said, "Doan do it. I tried it tree times. It dudn't woik."
-Paul B. Carroll and Chunka Mui, Billion Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years