Eventually............................

.......................there will be no place to hide from "Big Data."

     "Monsanto's prescriptive planting system, FieldScripts, had its first trials last year and is now on sale in four American states.  Its story begins in 2006 with a Silicon Valley startup, the Climate Corporation.  Set up by two former Google employees, it used remote sensing and other cartographic techniques to map every field in America (all 25m of them) and superimpose on that all the climate information that it could find.  By 2010 its database contained 150 billion soil observations and 10 trillion weather simulation points.
     "The Climate Corporation planned to use these data to sell crop insurance.  But last October Monsanto bought the company for about $1billion - one of the biggest takeovers of a data firm yet seen.  Monsanto, the world's largest hybrid-seed producer, has a library of hundreds of thousands of seeds, and terabytes of data on their yields.  By adding these to Climate Corporation's soil-and-weather data base, it produced a map of America which says which seed will grow best in which field, under what conditions."

-Here is Schumpeter's full essay, "Digital Disruption on the farm"