From Seth Godin, a story from thirty years ago.............
I loved this. These people, these lookers, not buyers, were identifying themselves to us from a distance. The little Kraco man on the shoulder meant, "I am here to waste your time, I am not a professional, what will you give me that's free?" We quickly began identifying anyone with one of these on their shoulder as a Kraco, someone not worth an investment of focus and energy or free stuff.
Full story here.
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