Simple.............................

      At the prodding of the New York Times, (Elmore) Leonard published his simple rules of writing, which include "Avoid prologues," "Never use a verb other than 'said' to carry dialogue," and "Try to leave out the part that readers tend to skip."  These are not universal rules that apply to all authors.

-Donald Sull and Kathleen M. Eisenhardt, Simple Rules:  How To Thrive In A Complex World