Does it need to be said? We are not machines. Our lives are not data problems that can be quantitatively optimized. And the actual human ability to attend is something much more expansive and much more beautiful than a tool for filtering information or extending our time on task. True attention lies at the heart of personhood: reason, judgment, memory, curiosity, responsibility, the feeling of a summer day, the burying of our dead. All of these require and activate our presence. As for mental functions that can be measured and indexed — and ultimately bought and sold — they are precisely the kind of attention we need to escape.
-from the essay, “The Multi-Trillion-Dollar Battle for Your Attention Is Built on a Lie”
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