..............................until somebody sells something.
Mathew Ferrara takes all of us sales types who don't consider
ourselves, first and foremost, "salespeople" to the woodshed. He
exhorts us to quit pretending that we are "pseudo-attorneys,
proto-financial advisors and neo-consultants.... Advisor.
Consultant. Solution provider. He says its is high time we
step up to the plate and embrace reality: we are salespeople,
and that is OK. Full post is here. Excerpted, Mathew says:
"Great salespeople understand that selling means fulfilling people’s wants and needs. When they sell their product or service, they do so with full, ethical confidence that their offering is the best choice to fill the customer’s needs. Why? It’s totally self centered: All salespeople live and die by referrals. No customer who feels they were tricked will refer them to their friends or family."
and
"Some of our greatest contributors and leaders have been natural salespeople. President Roosevelt or Reagan were salespeople who sold their vision of the future and were elected and re-elected with landslide support."
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