"Some people say, 'Give the customers what they want.' But that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, 'If I'd asked customers what they wanted, they would have told me, 'A faster horse!' ' People don't know what they want until you show it to them. That's why I never rely on market research. Our task to to read things that are not yet on the page."
-Steve Jobs
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